Vision & History

Vision & History

Burning Man Rural Center for Interactive Art & Community Partication

We do not intend to use these sites as a refuge or retreat from the world. Instead, it is our aim to treat these places as a platform from which to project our culture outward. We believe this platform can be made to function as a chambered heart, continually pumping new vitality into the body of a worldwide community. This vision is not based on the findings of consumer focus groups or the result demographic projections – it is an act of faith deriving from our deeply felt experience of Burning Man. People often approach me in the desert, asking if I ever thought that our event would grow to be so large. Lately I have learned to look about, taking in everything around me, and say I think this is a good start. Anyone at any time can be a founder, and we invite you to join us.

Larry Harvey, “Giving to Fly Ranch: An Open Letter to Our Community", 2017.

We do not intend to use these sites as a refuge or retreat from the world. Instead, it is our aim to treat these places as a platform from which to project our culture outward. We believe this platform can be made to function as a chambered heart, continually pumping new vitality into the body of a worldwide community. This vision is not based on the findings of consumer focus groups or the result demographic projections – it is an act of faith deriving from our deeply felt experience of Burning Man. People often approach me in the desert, asking if I ever thought that our event would grow to be so large. Lately I have learned to look about, taking in everything around me, and say I think this is a good start. Anyone at any time can be a founder, and we invite you to join us.

Larry Harvey, “Giving to Fly Ranch: An Open Letter to Our Community", 2017.

Preface

This page shares updates about Fly Ranch and invites collaboration. It honors 39 years of Fly Ranch, Burning Man, and the 15,000-year history of the land. The linked documents, images, and videos provide an open-source overview of the project. Anyone can propose ideas. This page is a working draft that will be continually updated. Click the linked words or images below to jump to other sections.

This page shares updates about Fly Ranch and invites collaboration. It honors 39 years of Fly Ranch, Burning Man, and the 15,000-year history of the land. The linked documents, images, and videos provide an open-source overview of the project. Anyone can propose ideas. This page is a working draft that will be continually updated. Click the linked words or images below to jump to other sections.

Introduction

In 2016 Burning Man Project became the steward of Fly Ranch. Some have asked, “What’s going on at Fly?”, “What’s the vision?”, "How much does it cost?", and “Why does Burning Man have a ranch?” At 5.6 square miles, with thousands involved, the answer isn’t simple. As we enter a new phase, it’s a good moment to reflect on the journey, share what’s ahead, and answer those questions. The idea of a year-round Burning Man space grew from a dream in the 1990s, shared passion, belief in the community, and curiosity. 550 people made the 20-year acquisition possible, and thousands have contributed since 2016. Chip Conley, an early leader, summed it up: “What happens when Burners co-create a space beyond the playa?” The answer has unfolded through a growing array of projects and visions you can join and add to. It's many things to many people:

In 2016 Burning Man Project became the steward of Fly Ranch. Some have asked, “What’s going on at Fly?”, “What’s the vision?”, "How much does it cost?", and “Why does Burning Man have a ranch?” At 5.6 square miles, with thousands involved, the answer isn’t simple. As we enter a new phase, it’s a good moment to reflect on the journey, share what’s ahead, and answer those questions. The idea of a year-round Burning Man space grew from a dream in the 1990s, shared passion, belief in the community, and curiosity. 550 people made the 20-year acquisition possible, and thousands have contributed since 2016. Chip Conley, an early leader, summed it up: “What happens when Burners co-create a space beyond the playa?” The answer has unfolded through a growing array of projects and visions you can join and add to. It's many things to many people:

Regeneration

Restore land & ecosystem

🐝 Eight beehives

🐄 150 cows grazing
💧 Water protection
🌱 Rewilding
🖤 Compost use and sharing

🌱 Soil regeneration
🌞 Solar only since 2018

🚐 Renewable systems
🦋 Biofiltration
🌾 Farm & garden
️‍🔥 Biochar burns to store C02

Community

Innovation & connection

🔎 Fly Guardians

⛺ BWB campouts
🌀 Labyrinth walks
🎨 Design competitions
🖼️ 26 art team
🌿 School field trips

📚 Gerlach K-12
🎉 Gerlach & staff soaks

🏝 Black Rock City staff Soaks
💧 Pyramid Lake partners
🎟️ New BRC citizens

Stewardship

Land, history, & future

🐌 Endangered Fly Ranch snail

💦 150 hot & cold springs

🌳 143 plant species & 136 birds

🐾 Mountain 🦁, bobcat, coyote
🌋 Fly Geyser care & access

🎋 Tule reed center

🐸 600 acres of wetlands

📚 LAGI at Fly Ranch book
🏺 Burning Man museum
🤝 Government relationships
‍🔬 Scientific conferences

I. Origins

I. Origins

In 1986, Larry Harvey and Jerry James took a wooden sculpture of a man to San Francisco’s Baker Beach and set it ablaze. It was a spontaneous act of creativity and community. The energy it inspired led Harvey and James to make it an annual event.. John Law, MIchael Mikel, the Cacophony Society, and hundreds of people organized and scaled the event. In 1990 Burning Man merged with a "Zone Trip" some Cacophonists had planned to an alkaline salt flat in the Black Rock Desert in Nevada. From 1990 - 1996 the event was held over hundreds of square miles in a dry lake bed ("playa") in Pershing County on land managed by the Bureau of Land Management. Various philosophies, groups, and projects had an indirect or direct influence on the culture of Burning Man, and by extensition Fly Ranch.

In 1986, Larry Harvey and Jerry James took a wooden sculpture of a man to San Francisco’s Baker Beach and set it ablaze. It was a spontaneous act of creativity and community. The energy it inspired led Harvey and James to make it an annual event.. John Law, MIchael Mikel, the Cacophony Society, and hundreds of people organized and scaled the event. In 1990 Burning Man merged with a "Zone Trip" some Cacophonists had planned to an alkaline salt flat in the Black Rock Desert in Nevada. From 1990 - 1996 the event was held over hundreds of square miles in a dry lake bed ("playa") in Pershing County on land managed by the Bureau of Land Management. Various philosophies, groups, and projects had an indirect or direct influence on the culture of Burning Man, and by extensition Fly Ranch.

Interactive Artists

Immersive, participatory art

engages on multiple levels.

Collective Chaos

Participatory chaos, shared

experience, expression

Mechanized Mayhem

Art, robotics, performance

with anarchic, experimental spirit

Culture Jammers

Culture disruption, satire,

pranks, & interventions.

Tech Revolutionaries

Internet, free data, personal

& collective freedom.

Fly Ranch Burn

In 1997 Burning Man sought a new location in response to permit issues. Four miles down the road was a ranch with hot springs, a multi-colored geyser, and a neighboring playa: The Hualapai Flat. Burning Man happened at Fly Ranch that year. The iconic shape of Black Rock City was born on the shoreline of the Hualapai Flat, illustrated in the Fly Ranch event site map.

In 1997 Burning Man sought a new location in response to permit issues. Four miles down the road was a ranch with hot springs, a multi-colored geyser, and a neighboring playa: The Hualapai Flat. Burning Man happened at Fly Ranch that year. The iconic shape of Black Rock City was born on the shoreline of the Hualapai Flat, illustrated in the Fly Ranch event site map.

Will Roger, Coyote, and others built six roads that are still visible, put up street signs, and installed porta potties to meet Washoe County permit requirements. 10,000 people came to the event. People talked about if Fly Ranch could be a year-round space. Then, as now, there was art, fire, and soaking in the hot springs. ABC Nightline covered the event.

Will Roger, Coyote, and others built six roads that are still visible, put up street signs, and installed porta potties to meet Washoe County permit requirements. 10,000 people came to the event. People talked about if Fly Ranch could be a year-round space. Then, as now, there was art, fire, and soaking in the hot springs. ABC Nightline covered the event.

Fire Dancing

Fly Hot Springs

The Man

Bone Arch

II. The Road Home

An iterative vision. After the 1997 event William Binzen drafted a memo for Annie Westerbeke. Annie managed Fly Ranch on behalf of her uncle, John Casey, the landowner. Binzen proposed transforming Fly into a sustainable healing and arts center with camping. In 2005, Ken Vanosky suggested the Black Rock Arts Foundation (BRAF) launch a capital campaign to purchase Fly. At the time, BRAF made grants for art at Burning Man and worldwide. By 2009, Marian Goodell envisioned a gathering of 100 people at Fly Ranch. They arrived by bus for a dinner and discussion about a “year-round Burning Man facility.”

An iterative vision. After the 1997 event William Binzen drafted a memo for Annie Westerbeke. Annie managed Fly Ranch on behalf of her uncle, John Casey, the landowner. Binzen proposed transforming Fly into a sustainable healing and arts center with camping. In 2005, Ken Vanosky suggested the Black Rock Arts Foundation (BRAF) launch a capital campaign to purchase Fly. At the time, BRAF made grants for art at Burning Man and worldwide. By 2009, Marian Goodell envisioned a gathering of 100 people at Fly Ranch. They arrived by bus for a dinner and discussion about a “year-round Burning Man facility.”

The Nonprofit. Meanwhile, Black Rock City LLC had been founded in 2000 by Larry, Marian, Harley K. Dubois, Michael, Crimson Rose, and Will. It became the permit holder and entity that administered BRC. In 2008, the Founders concluded that a non-profit was the best option to ensure and protect the future of Burning Man. The entity took 18 months to develop. Burning Man Project was submitted in 2011 with by-laws and board members. Employees, IP, and BRAF migrated into the Nonprofit. Around the same time, Rod Garrett, Larry, and Will proposed a financially sustainable and environmentally regenerative facility at Fly. In 2011, Will chaired a committee to draft proposals. They expanded on maps Rod and Don Clark made with zones for energy, research, art, camping, and conservation. They imagined the project would support economic growth in Northern Nevada (which it has) and create public benefit (which it does). Don, Will, and others made a map that has been influential in the Site Map and LAGI Design Guidelines.

The Nonprofit. Meanwhile, Black Rock City LLC had been founded in 2000 by Larry, Marian, Harley K. Dubois, Michael, Crimson Rose, and Will. It became the permit holder and entity that administered BRC. In 2008, the Founders concluded that a non-profit was the best option to ensure and protect the future of Burning Man. The entity took 18 months to develop. Burning Man Project was submitted in 2011 with by-laws and board members. Employees, IP, and BRAF migrated into the Nonprofit. Around the same time, Rod Garrett, Larry, and Will proposed a financially sustainable and environmentally regenerative facility at Fly. In 2011, Will chaired a committee to draft proposals. They expanded on maps Rod and Don Clark made with zones for energy, research, art, camping, and conservation. They imagined the project would support economic growth in Northern Nevada (which it has) and create public benefit (which it does). Don, Will, and others made a map that has been influential in the Site Map and LAGI Design Guidelines.

Food & Soil. Tom Stille's soil tests showed how much food Fly could produce. Fly's neighbors grow more than a thousand acres of alfalfa. A few hundred acres at Fly were once an alfalfa farm but are covered with cheatgrass, a fast-spreading non-native species. That area is adjacent to eight beehives, and would be ideal for farming. Four of the top ten LAGI projects focus on food (The Source, The Loop, Veil, and Ripple). In partnership with Burning Man's Regeneration Team, Fly spreads compost from the Black Rock City Commissary, improves soil, and donates compost in Gerlach and Pyramid Lake. For the past two years we've grown tomatoes, onions, garlic, and peppers. Tom's work was a guiding influence for the LAGI Design Guidelines.

Food & Soil. Tom Stille's soil tests showed how much food Fly could produce. Fly's neighbors grow more than a thousand acres of alfalfa. A few hundred acres at Fly were once an alfalfa farm but are covered with cheatgrass, a fast-spreading non-native species. That area is adjacent to eight beehives, and would be ideal for farming. Four of the top ten LAGI projects focus on food (The Source, The Loop, Veil, and Ripple). In partnership with Burning Man's Regeneration Team, Fly spreads compost from the Black Rock City Commissary, improves soil, and donates compost in Gerlach and Pyramid Lake. For the past two years we've grown tomatoes, onions, garlic, and peppers. Tom's work was a guiding influence for the LAGI Design Guidelines.

Funds. As Burning Man Project did not receive 501(c)3 status until 2012, the plan was to raise funds through BRAF. Staff members Doron Amiran and James Hanusa started to fundraise. Jennifer Raiser later supported those efforts. Ben Thompson was the project manager. Matthew Kwatinetz, later a Burning Man Project board member, proposed deal structures. Fourteen people made small donations and larger pledges were promised. It was difficult to manage the intense cycles of the event, a nonprofit, and a real estate strategy. The acquisition project required a team.

Funds. As Burning Man Project did not receive 501(c)3 status until 2012, the plan was to raise funds through BRAF. Staff members Doron Amiran and James Hanusa started to fundraise. Jennifer Raiser later supported those efforts. Ben Thompson was the project manager. Matthew Kwatinetz, later a Burning Man Project board member, proposed deal structures. Fourteen people made small donations and larger pledges were promised. It was difficult to manage the intense cycles of the event, a nonprofit, and a real estate strategy. The acquisition project required a team.

III. Closing the Deal

III. Closing the Deal

The team. Chip Conley went to the 2009 Fly Ranch Dinner. He was enamored with Will's vision and love of the property. He saw Fly as the yin to BRC's yang. He became a Burning Man board member and re-ignited the effort with a first large gift. This enabled the organization to spark the process again in 2012 with a team:

🐻 Bear Kittay was Burning Man’s Global Ambassador and started to build a coalition

❤️ Katiyana Kittay had experience in event production and philanthropy. She worked on operations and led tours and events.

📐 James Milner is a management consultant who supported strategy and documentation.

🤠 Daniel Claussen had experience in conservation, eco-hospitality, and impact investment. He led the close and team. 

The team. Chip Conley went to the 2009 Fly Ranch Dinner. He was enamored with Will's vision and love of the property. He saw Fly as the yin to BRC's yang. He became a Burning Man board member and re-ignited the effort with a first large gift. This enabled the organization to spark the process again in 2012 with a team:

🐻 Bear Kittay was Burning Man’s Global Ambassador and started to build a coalition

❤️ Katiyana Kittay had experience in event production and philanthropy. She worked on operations and led tours and events.

📐 James Milner is a management consultant who supported strategy and documentation.

🤠 Daniel Claussen had experience in conservation, eco-hospitality, and impact investment. He led the close and team. 

A vision for participation. In 2015 the team proposed a vision, calendar, and plans. They wrote:

The Fly Ranch Project is a one-of-a-kind legacy opportunity for the culture and community of Burning Man to significantly and meaningfully evolve. Fly Ranch, in combination with the adjacent Hualapai Flat, is the only significant piece of land near Black Rock City that has the resources to support and expand Burning Man’s cultural activities into a year-round force.

We are at a pivotal moment in time, one where Burning Man’s creative impact is escalating as a cultural phenomena. With Black Rock City at capacity for multiple years in a row, and with maturing communities and models of Burning Man replicating around the globe we are at a historic juncture in the evolving DNA of “what is Burning Man”?

Fly Ranch will be the centennial home for Burning Man’s legacy, an engine of possibility for our culture and our culture’s ability to make a powerful contribution to humankind in the 21st century and beyond.

Black Rock City’s iconic layout did not come into being until the size of the city reached 12,000 participants. Similarly, we intend for the form of Fly to be shaped and guided by the creative input and expertise of the community over the course of early events and gatherings on site.

A vision for participation. In 2015 the team proposed a vision, calendar, and plans. They wrote:

The Fly Ranch Project is a one-of-a-kind legacy opportunity for the culture and community of Burning Man to significantly and meaningfully evolve. Fly Ranch, in combination with the adjacent Hualapai Flat, is the only significant piece of land near Black Rock City that has the resources to support and expand Burning Man’s cultural activities into a year-round force.

We are at a pivotal moment in time, one where Burning Man’s creative impact is escalating as a cultural phenomena. With Black Rock City at capacity for multiple years in a row, and with maturing communities and models of Burning Man replicating around the globe we are at a historic juncture in the evolving DNA of “what is Burning Man”?

Fly Ranch will be the centennial home for Burning Man’s legacy, an engine of possibility for our culture and our culture’s ability to make a powerful contribution to humankind in the 21st century and beyond.

Black Rock City’s iconic layout did not come into being until the size of the city reached 12,000 participants. Similarly, we intend for the form of Fly to be shaped and guided by the creative input and expertise of the community over the course of early events and gatherings on site.

Burning Man 365. As was proposed, the Fly is home to a constant array of volunteers, groups, builds, and assemblies. People visit Fly all year for nature walks, Guardians shifts, community soaks, Labyrinth walks, and projects. Participants put in at least 11,440 hours in 2024 to support Fly programs. Based on climate change, wildfires, smoke, and heatwaves, the best months for principal events seem to be April, May, October, and November. We host flexible, adaptable, monthly campouts that could massively scale and minimize the likelihood of cancellation with no backup.

Burning Man 365. As was proposed, the Fly is home to a constant array of volunteers, groups, builds, and assemblies. People visit Fly all year for nature walks, Guardians shifts, community soaks, Labyrinth walks, and projects. Participants put in at least 11,440 hours in 2024 to support Fly programs. Based on climate change, wildfires, smoke, and heatwaves, the best months for principal events seem to be April, May, October, and November. We host flexible, adaptable, monthly campouts that could massively scale and minimize the likelihood of cancellation with no backup.

The Raft & The Shore. A vision held by some involved with Fly is that much of our normal culture is like a big cruise ship—convenient, commodified, and unsustainable. Communities, countercultures, individuals, and movements seeking something more have left the ship. They are sailing the open ocean on rafts. Each year, these groups tie their rafts together for a week of shared struggle and collective creativity at Burning Man. A city, culture, and society emerge. Fly is the shore where rafts have landed from all over culture and the world, a mosaic of contributions from the rafts, the people who sailed them, and those who have found a home at Fly. Art, community, human evolution, social innovation, technological prototyping, and regenerative infrastructure converge into a center for sustainability, collective innovation, and regeneration.

The Raft & The Shore. A vision held by some involved with Fly is that much of our normal culture is like a big cruise ship—convenient, commodified, and unsustainable. Communities, countercultures, individuals, and movements seeking something more have left the ship. They are sailing the open ocean on rafts. Each year, these groups tie their rafts together for a week of shared struggle and collective creativity at Burning Man. A city, culture, and society emerge. Fly is the shore where rafts have landed from all over culture and the world, a mosaic of contributions from the rafts, the people who sailed them, and those who have found a home at Fly. Art, community, human evolution, social innovation, technological prototyping, and regenerative infrastructure converge into a center for sustainability, collective innovation, and regeneration.

Principles. Larry Harvey wrote the Ten Principles in 2004 to describe the ethos that naturally emerged at Burning Man. The principles reflect what makes the culture thrive. Larry envisioned Black Rock City as a living model of connection and creativity, and Fly as its enduring extension—a shore where the experiments and lessons of the desert, citizens of Black Rock City, the global Burning Man community, and the spirit of the Ten Principles have a permanent home (designs by James Wickham).

Principles. Larry Harvey wrote the Ten Principles in 2004 to describe the ethos that naturally emerged at Burning Man. The principles reflect what makes the culture thrive. Larry envisioned Black Rock City as a living model of connection and creativity, and Fly as its enduring extension—a shore where the experiments and lessons of the desert, citizens of Black Rock City, the global Burning Man community, and the spirit of the Ten Principles have a permanent home (designs by James Wickham).

Radical Inclusion

Anyone may be a part of Burning Man. We welcome and respect the stranger. No prerequisites exist for participation in our community.

Radical Self-Reliance

Burning Man encourages the individual to discover, exercise and rely on his or her inner resources.

Civic Responsibility

We value civil society. Community members who organize events should assume responsibility for public welfare and endeavor to communicate civic responsibilities to participants. They must also assume responsibility for conducting events in accordance with local, state and federal laws.

Leaving No Trace

Our community respects the environment. We are committed to leaving no physical trace of our activities wherever we gather. We clean up after ourselves and endeavor, whenever possible, to leave such places in a better state than when we found them.

Gifting

Burning Man is devoted to acts of gift giving. The value of a gift is unconditional. Gifting does not contemplate a return or an exchange for something of equal value.

Radical
Self-Expression

Radical self-expression arises from the unique gifts of the individual. No one other than the individual or a collaborating group can determine its content. It is offered as a gift to others. In this spirit, the giver should respect the rights and liberties of the recipient.

Immediacy

Immediate experience is, in many ways, the most important touchstone of value in our culture. We seek to overcome barriers that stand between us and a recognition of our inner selves, the reality of those around us, participation in society, and contact with a natural world exceeding human powers. No idea can substitute for this experience.

Decommodification

In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorship, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience.

Communal Effort

Our community values creative cooperation and collaboration. We strive to produce, promote and protect social networks, public spaces, works of art, and methods of communication that support such interaction.

Participation

Our community is committed to a radically participatory ethic. We believe that transformative change, whether in the individual or in society, can occur only through the medium of deeply personal participation. We achieve being through doing. Everyone is invited to work. Everyone is invited to play. We make the world real through actions that open the heart.

Project management. Marian, Larry, Chip, Kay Morrison, David Walker, Terry Gross, and Matt Goldberg became the Fly Ranch Board Committee. The team signed an agreement with the owner Todd Jaksick to manage site visits. Rebecca Gasca, Ting Kelly, and Zach Bell supported visits and solicited feedback. Carson Bowley crafted proposals and made some of the maps and images on this page. From within Burning Man Nonprofit Megan Miller, Playground, Zac Cirivello, and Theresa Duncan coordinated communications, operations, and philanthropy. In 2015, a joint venture to purchase Fly and nearby land nearly came together but fell through. Late that year, the team wrote a proposal and gathered a group to raise the final $2.2M needed. Ping Fu, later a Burning Man Board member, became a Fly Ranch Founder Donor. Other Founding Donors joined: Joe Gebbia, Bill Linton, Rob and Kristin Goldman, Guy Laliberté, Farhad Mohit, Nushin Sabet, Alex Moradi, Graham Schneider, Jonathan Teo, and a few anonymous donors. A vision created at an offsite was that of a “triple crown”:

Project management. Marian, Larry, Chip, Kay Morrison, David Walker, Terry Gross, and Matt Goldberg became the Fly Ranch Board Committee. The team signed an agreement with the owner Todd Jaksick to manage site visits. Rebecca Gasca, Ting Kelly, and Zach Bell supported visits and solicited feedback. Carson Bowley crafted proposals and made some of the maps and images on this page. From within Burning Man Nonprofit Megan Miller, Playground, Zac Cirivello, and Theresa Duncan coordinated communications, operations, and philanthropy. In 2015, a joint venture to purchase Fly and nearby land nearly came together but fell through. Late that year, the team wrote a proposal and gathered a group to raise the final $2.2M needed. Ping Fu, later a Burning Man Board member, became a Fly Ranch Founder Donor. Other Founding Donors joined: Joe Gebbia, Bill Linton, Rob and Kristin Goldman, Guy Laliberté, Farhad Mohit, Nushin Sabet, Alex Moradi, Graham Schneider, Jonathan Teo, and a few anonymous donors. A vision created at an offsite was that of a “triple crown”:

Black Rock City

The cultural home

Black Rock City is the radical and ephemeral city of imagination.

Fly Ranch

Experiments & innovation

Fly hosts experiments in nature, creativity, and relationships.

A Makerspace

Infrastructure & Builds

Black Rock Station and The 360 support BRC, Gerlach, and Fly.

Success. With the funds needed Burning Man Nonprofit purchased the property on June 10, 2016. Ben Henretig, Justin Majeczky, Sashwa Burrous, and Justin Lewis teamed up to make a video to introduce the land.

Success. With the funds needed Burning Man Nonprofit purchased the property on June 10, 2016. Ben Henretig, Justin Majeczky, Sashwa Burrous, and Justin Lewis teamed up to make a video to introduce the land.

IV. Welcome home

At the time of the acquisition in 2016, much of Fly was a dump. Dozens of acres in different areas were deeply damaged by and completely covered with the leftovers of 140 years of extraction, grazing, and monocropping. Three massive oil tanks had leaked deep into the ground. Multiple landfills had to be excavated. Waterways, pipes, and dams had collapsed. Walking trails and roads didn’t exist or were unusable. The buildings were in total disarray and disrepair. Horses and cows wandered through broken fences and gates and severely damaged the wetlands and pools. Dozens of unruly visitors showed up most weekends and defaced and took pieces of the geyser, polluted the pools and wetlands, and scattered MOOP.

At the time of the acquisition in 2016, much of Fly was a dump. Dozens of acres in different areas were deeply damaged by and completely covered with the leftovers of 140 years of extraction, grazing, and monocropping. Three massive oil tanks had leaked deep into the ground. Multiple landfills had to be excavated. Waterways, pipes, and dams had collapsed. Walking trails and roads didn’t exist or were unusable. The buildings were in total disarray and disrepair. Horses and cows wandered through broken fences and gates and severely damaged the wetlands and pools. Dozens of unruly visitors showed up most weekends and defaced and took pieces of the geyser, polluted the pools and wetlands, and scattered MOOP.

Programs

Based on a suggestion from Larry, we started nature walks in 2017 in partnership with Friends of the Black Rock. Walk Docents gave everyone MOOP bags. Participants started to clear the land. We started to host camping trips in 2018 focused on restoring the land. Other campouts have been included a writing retreat for women of color (video below), workshops, a leadership training organized by Harley, bioblitzes, BWB Summits coordinated by Annie, stewardship campouts, work weekends, and multi-week LAGI campouts supported by Kay, Jennifer, Mercedes, and the Flying Monkeys. We have held campouts to restore the land, deploy solar, build art, fix fences, support projects at Pyramid Lake, restore buildings, build roads and trails, and prototype LAGI projects. We have hosted Boy Scouts, Girl Scouts, Gerlach K-12 students, and other educational trips. Informed by our experiences and Scirpus’s incredible research, a participatory stewardship ethos has emerged at Fly that has intermingled with Burning Man roots planted in 1997 and tended to for twenty years.

Based on a suggestion from Larry, we started nature walks in 2017 in partnership with Friends of the Black Rock. Walk Docents gave everyone MOOP bags. Participants started to clear the land. We started to host camping trips in 2018 focused on restoring the land. Other campouts have been included a writing retreat for women of color (video below), workshops, a leadership training organized by Harley, bioblitzes, BWB Summits coordinated by Annie, stewardship campouts, work weekends, and multi-week LAGI campouts supported by Kay, Jennifer, Mercedes, and the Flying Monkeys. We have held campouts to restore the land, deploy solar, build art, fix fences, support projects at Pyramid Lake, restore buildings, build roads and trails, and prototype LAGI projects. We have hosted Boy Scouts, Girl Scouts, Gerlach K-12 students, and other educational trips. Informed by our experiences and Scirpus’s incredible research, a participatory stewardship ethos has emerged at Fly that has intermingled with Burning Man roots planted in 1997 and tended to for twenty years.

LAGI AT Fly Ranch

Since 2018, Fly Ranch has partnered with the Land Art Generator Initiative (LAGI) to develop regenerative systems for food, power, water, shelter, and waste. In 2019, we launched the LAGI at Fly Ranch design challenge, inviting artists, designers, and engineers to propose solutions that inspire awe and demonstrate a world where humanity operates in harmony with nature.

Since 2018, Fly Ranch has partnered with the Land Art Generator Initiative (LAGI) to develop regenerative systems for food, power, water, shelter, and waste. In 2019, we launched the LAGI at Fly Ranch design challenge, inviting artists, designers, and engineers to propose solutions that inspire awe and demonstrate a world where humanity operates in harmony with nature.

LAGI Process

In 2020, 500 people across 185 teams submitted proposals based on the challenge guidelines. 200 technical advisors provided over 2,000 comments. A shortlist committee of 50 members selected 52 projects. A jury of 33 experts chose the top ten. Over 10,000 hours were dedicated to the process. Lodgers was the top team. See their plan below or read their 38 page proposal.

In 2020, 500 people across 185 teams submitted proposals based on the challenge guidelines. 200 technical advisors provided over 2,000 comments. A shortlist committee of 50 members selected 52 projects. A jury of 33 experts chose the top ten. Over 10,000 hours were dedicated to the process. Lodgers was the top team. See their plan below or read their 38 page proposal.

Progress to Date

In 2021, we hosted a 21-day LAGI Campout for teams to gather and begin prototypes. Later that year, we distributed $15K to each of the top ten teams to support travel and prototyping. In May 2022, LAGI teams, jurors, and advisors gathered for a ten-day campout, where teams worked on prototypes, conducted research, and connected with the land. Since then, teams have continued to refine their designs through site visits, prototyping, and material testing. Several projects have already been built in part. The finalists and other teams remain engaged in the work of bringing their projects to life at Fly Ranch.

Lodgers - Featured at MIT Museum and Lisbon Architecture Triennale.

Ripple – Built a prototype at Fly Ranch and an ethnobotanical garden and Haba at Pyramid Lake.

The Loop – Planted trees, held a ceremony, and tested components at Borderland.

Nexus – Conducted two site visits and built an arch using ferrock.

Mountains of Water – Conducted site, water source, and LIDAR mapping studies.

Solar Mountain – Developed 3D models, simulations, and was widely covered.

The Source – Performed soil tests, selected a site, and completed five rammed earth trials.

Veil – Completed soil and water analysis and additional site surveys.

SEED - Completed two working prototypes at Fly Ranch, including a garden space. See their video below.

Coyote Mountain – Conducted multiple site visits and added permit support to their team.

In 2021, we hosted a 21-day LAGI Campout for teams to gather and begin prototypes. Later that year, we distributed $15K to each of the top ten teams to support travel and prototyping. In May 2022, LAGI teams, jurors, and advisors gathered for a ten-day campout, where teams worked on prototypes, conducted research, and connected with the land. Since then, teams have continued to refine their designs through site visits, prototyping, and material testing. Several projects have already been built in part. The finalists and other teams remain engaged in the work of bringing their projects to life at Fly Ranch.

Lodgers - Featured at MIT Museum and Lisbon Architecture Triennale.

Ripple – Built a prototype at Fly Ranch and an ethnobotanical garden and Haba at Pyramid Lake.

The Loop – Planted trees, held a ceremony, and tested components at Borderland.

Nexus – Conducted two site visits and built an arch using ferrock.

Mountains of Water – Conducted site, water source, and LIDAR mapping studies.

Solar Mountain – Developed 3D models, simulations, and was widely covered.

The Source – Performed soil tests, selected a site, and completed five rammed earth trials.

Veil – Completed soil and water analysis and additional site surveys.

SEED - Completed two working prototypes at Fly Ranch, including a garden space. See their video below.

Coyote Mountain – Conducted multiple site visits and added permit support to their team.

Build goal

Our goal is to build full-scale versions of the top ten LAGI projects at Fly Ranch. With additional resources to scale, Fly can demonstrate what is possible when art, sustainability, and community come together. These efforts align with Burning Man’s 2030 Sustainability Roadmap and our broader vision of a regenerative, participatory, experimental, and cultural site. The interactive site map shows water, art, LAGI designs, parcels, roads, trails, uses, and the layout. It includes BLM, Washoe County, and private lands. You can open the panel on the left to filter the view. Click anywhere for pictures, links, and details.

Our goal is to build full-scale versions of the top ten LAGI projects at Fly Ranch. With additional resources to scale, Fly can demonstrate what is possible when art, sustainability, and community come together. These efforts align with Burning Man’s 2030 Sustainability Roadmap and our broader vision of a regenerative, participatory, experimental, and cultural site. The interactive site map shows water, art, LAGI designs, parcels, roads, trails, uses, and the layout. It includes BLM, Washoe County, and private lands. You can open the panel on the left to filter the view. Click anywhere for pictures, links, and details.

Water Is Sacred

Water is the most valuable and ecologically important aspect of Fly. Fly has four vested underground water rights claims from artesian wells designated for stock watering and three surface claims designated for irrigation from Cottonwood Creek, Little Cottwonwood, and the hot springs. There is substantial water on the property, at least tens of millions of gallons. There is also groundwater water and aquifer water. To make use of the water, owners need to go through a permit process. Seasonal precipitation is down, temperatures are higher and increase evaporation, and aridification is underway. Surface and groundwater reductions are visible, along with other impacts from climate change.

Water is the most valuable and ecologically important aspect of Fly. Fly has four vested underground water rights claims from artesian wells designated for stock watering and three surface claims designated for irrigation from Cottonwood Creek, Little Cottwonwood, and the hot springs. There is substantial water on the property, at least tens of millions of gallons. There is also groundwater water and aquifer water. To make use of the water, owners need to go through a permit process. Seasonal precipitation is down, temperatures are higher and increase evaporation, and aridification is underway. Surface and groundwater reductions are visible, along with other impacts from climate change.

Fly Ranch Hot Springs

Fly Ranch Upper Reservoir

Risks. A Reno developer recently sought to build a pipeline with water under Fly purchased in the Hualapai Flat Basin (Basin 024). A similar project was proposed but denied in 2007. It was opposed by the Gerlach General Improvement District, Washoe County, Bright Holland Corporation (previous Fly owner), the Department of the Interior, the Bureau of Land Management, Jackson Family Partnership (neighbors), Toiyabe Chapter of Sierra Club, the Pyramid Lake Paiute Tribe, and the Great Basin Water Network. We hope to work with these groups and others to protect the water and land. The endangered Fly Ranch pyrg snail could be protected through the Endangered Species Act. Fly has well-documented public benefits that would be impacted by water mining. It is unclear if the State Water Engineer would approve an interbasin transfer.

Risks. A Reno developer recently sought to build a pipeline with water under Fly purchased in the Hualapai Flat Basin (Basin 024). A similar project was proposed but denied in 2007. It was opposed by the Gerlach General Improvement District, Washoe County, Bright Holland Corporation (previous Fly owner), the Department of the Interior, the Bureau of Land Management, Jackson Family Partnership (neighbors), Toiyabe Chapter of Sierra Club, the Pyramid Lake Paiute Tribe, and the Great Basin Water Network. We hope to work with these groups and others to protect the water and land. The endangered Fly Ranch pyrg snail could be protected through the Endangered Species Act. Fly has well-documented public benefits that would be impacted by water mining. It is unclear if the State Water Engineer would approve an interbasin transfer.

Allowed Uses

Fly's flexible General Rural (GR) in a High Desert Area zoning allows for diverse and innovative use. Activities fall into three categories: allowed with no permit or simple inspection, allowed with administrative or special use permit, and not allowd. Residential, civic, commercial, agricultural, recreational, lodging, and renewable energy projects are allowed. We fulfill our NRS 361A agricultural tax designation through cattle grazing. Fly could host Outdoor Community Events of up to 999 people or Outdoor Festivals of 1,000+ people for up to 10 days. Fly can operate within our zoning, scale at our current pace, and focus on art, public benefit, and open-source communal ecological stewardship. We can continue to be a home for Burning Man culture, sustainability, and creative experimentation. Or, Fly could welcome many more participants each week, add infrastructure, and generate non-trivial revenue. Or, Fly could support large gatherings, regional initiatives, and scaled nonprofit revenue. The Man burned here in 1997, 2020, and 2021. Fly ensures Burning Man always has a home.

Fly's flexible General Rural (GR) in a High Desert Area zoning allows for diverse and innovative use. Activities fall into three categories: allowed with no permit or simple inspection, allowed with administrative or special use permit, and not allowd. Residential, civic, commercial, agricultural, recreational, lodging, and renewable energy projects are allowed. We fulfill our NRS 361A agricultural tax designation through cattle grazing. Fly could host Outdoor Community Events of up to 999 people or Outdoor Festivals of 1,000+ people for up to 10 days. Fly can operate within our zoning, scale at our current pace, and focus on art, public benefit, and open-source communal ecological stewardship. We can continue to be a home for Burning Man culture, sustainability, and creative experimentation. Or, Fly could welcome many more participants each week, add infrastructure, and generate non-trivial revenue. Or, Fly could support large gatherings, regional initiatives, and scaled nonprofit revenue. The Man burned here in 1997, 2020, and 2021. Fly ensures Burning Man always has a home.

Nonprofit Role

As Fly Ranch has evolved, so too has Burning Man Nonprofit. Today, it supports a thriving global network of community, artistic, and ecological projects, including:

🔥 Black Rock City: Annual gathering for community, personal connection, and transformation for 70,000 people.

🏗️ Nevada Operations: Infrastructure, housing, and support for the event, mutant vehicles, and Burning Man operations.

💪 Burners Without Borders: Community-building, disaster relief, and ecological restorations across 46 global BWB Chapters.

🌎 Regional Events: Expression and transformation for 100,000 people annually at 100+ Regional events in 35+ countries.

Fly plays a vital role in Burning Man's nonprofit programs, community-building, and artistic, ecological, and philanthropic work. Since 2016 Fly has cost $2.7M, made $2.3M, saved over $1M in water for Black Rock City, and originated projects that have led to eight figure gifts for Burning Man Nonprofit. Fly is a net positive financially and culturally for Burning Man on many levels:

As Fly Ranch has evolved, so too has Burning Man Nonprofit. Today, it supports a thriving global network of community, artistic, and ecological projects, including:

🔥 Black Rock City: Annual gathering for community, personal connection, and transformation for 70,000 people.

🏗️ Nevada Operations: Infrastructure, housing, and support for the event, mutant vehicles, and Burning Man operations.

💪 Burners Without Borders: Community-building, disaster relief, and ecological restorations across 46 global BWB Chapters.

🌎 Regional Events: Expression and transformation for 100,000 people annually at 100+ Regional events in 35+ countries.

Fly plays a vital role in Burning Man's nonprofit programs, community-building, and artistic, ecological, and philanthropic work. Since 2016 Fly has cost $2.7M, made $2.3M, saved over $1M in water for Black Rock City, and originated projects that have led to eight figure gifts for Burning Man Nonprofit. Fly is a net positive financially and culturally for Burning Man on many levels:

Sustainable Solutions

Ecology & Learning

Fly is a testing ground for regenerative solutions in water, food, energy, and shelter, contributing to Burning Man, BLM, and Nevada conservation and sustainability goals.

Incubation

Home to Bold Ideas

The Renewable Art Team, Green Theme Camp Community, and Burning Man's 2030 Sustainability Roadmap were catalyzed at Fly.

BRC Compost

Circular Systems

120 cubic yards of compost from the Black Rock City Commissary used and distributed to gardens, in Gerlach, and at Pyramid Lake.

Fundraising

Tens of Millions Catalyzed

Fly projects have led to eight-figures in gifts for Burning Man Nonprofit, OFF, and "Save the Man, Green the Man, Bring the Man Home".

Pilot Site

Tested & Proven Infra

Fly piloted Ecozoics, solar, EVs, and more with the Regeneration Department and Black Rock Labs.

Interactive Art

26 Affiliated Art Teams

Fly is home to interactive art that sparks awe and transformation. Art, nature, and projects foster connection and creativity.

A Secure Home

Burning Man backup

The Man burned at Fly in 1997, 2020, and 2021 when we needed an alternative site from the playa.

BWB Campouts

18 BWB Campouts

Burners Without Borders gathers to collaborate, restore, and innovate.

Entryway to BRC

Welcoming new Citizens

New Burners bring ideas and passions developed at Fly Ranch.

Staff Healing

Burning Man Staff Soaks

Fly staff soaks offer rejuvenation during the event season.

Geopolitical Affairs

Relationships and engagement

Fly builds relationships with governments, key players, and and leaders through coalitions, gatherings, and shared interests.

Public Benefit

Fly provides well-documented public benefits that extend beyond its borders—supporting rural economies, public access, ecological restoration, and deeper connections between land and culture. As a testing ground for art, science, and community-driven projects, Fly fosters solutions that contribute to the broader public good.

Fly provides well-documented public benefits that extend beyond its borders—supporting rural economies, public access, ecological restoration, and deeper connections between land and culture. As a testing ground for art, science, and community-driven projects, Fly fosters solutions that contribute to the broader public good.

Natural Beauty

Conservation & Public Access

Home to geysers, wildlife, 150 pools, and ecosystems that thousands of people visit annually. We are committed to stewardship, restoration, and public engagement to ensure the land thrives for generations.

Outdoor Health

Well-being & Recreation

Visitors can hike, soak, and work, contributing to mental and physical well-being while responsibly accessing open landscapes, geothermal hot springs, and dark skies.

Future Lab

Research & Innovation

Fly brings together scientists, artists, policy makers, and land stewards to develop adaptive models for public land use.

Public Access

Community & Education

Fly fosters storytelling, art, and collaboration, creating space for recreation, learning, hands-on projects, and education.

Creative Culture

Art & Conservation

Fly expands on Burning Man’s legacy of art and experiments, blending large-scale art with sustainable land management.

Global Exchange

Culture & Partnerships

Fly connects outdoor groups, researchers, and Tribal leaders to support cross-cultural dialogue and conservation collaboration.

Connection to Earth

Transformation & Nature

Stewardship, storytelling, and hands-on participation create transformation and deeper connections to the earth.

Local Economy

Rural Growth & Jobs

Fly brings visitors to Gerlach and Northern Nevada that support local businesses, conservation jobs, and regional sustainability efforts.

Ecosystem Care

Land & Resource Stewardship

Carbon sequestration, habitat restoration, and responsible land use in alignment with federal conservation priorities.

Wonder & Awe

Nature Inspires Wonder

Fly cultivates a sense of place, connection, and ecological awareness, inviting people to reimagine humanity’s relationship with nature.

Personal Benefit

A study in Nature by Yale researchers found that Burning Man creates lasting and profound shifts in self-perception, emotional openness, and social connection (see graph below). While the study did not specifically focus on Fly, its culture, people, and experiences are deeply intertwined with and similar Burning Man. Many Fly participants report similar transformations. Both Burning Man and Fly foster connection and reshape the relationships we have with ourselves, emotions, society, and something larger than us. Fly adds the elements of plants, animals, and water, deepening personal transformation and connection to land, life, and the natural world. These are some of the experiences you may have at Fly:

A study in Nature by Yale researchers found that Burning Man creates lasting and profound shifts in self-perception, emotional openness, and social connection (see graph below). While the study did not specifically focus on Fly, its culture, people, and experiences are deeply intertwined with and similar Burning Man. Many Fly participants report similar transformations. Both Burning Man and Fly foster connection and reshape the relationships we have with ourselves, emotions, society, and something larger than us. Fly adds the elements of plants, animals, and water, deepening personal transformation and connection to land, life, and the natural world. These are some of the experiences you may have at Fly:

Fly Stewards

Projects at Fly Ranch are proposed and managed by 2,000 people who contribute expertise, labor, and vision. Stewards hail from different projects, events, fields, and organizations. For a project so complex on a site so vast, it takes many types.

Projects at Fly Ranch are proposed and managed by 2,000 people who contribute expertise, labor, and vision. Stewards hail from different projects, events, fields, and organizations. For a project so complex on a site so vast, it takes many types.

Project Teams

Site based projects

⛩️ Guardians Tend the land

🚶🏽‍♀️ Walk Guides led 1K+ walks

😮 185 LAGI Teams & 33 Jurors

🔧 200 LAGI Technical Advisors

🎨 26 Fly Art Teams

💪 BWB is the ❤️ & 🙌s of Fly

🐝 Fly Ranch bee team

🧖 Art of Steam banya masters

🇫🇮 Finnish Sauna Society

☀️ Milk + Honey: Fly’s first solar

📦 Container camp

Events

103 Campouts

🪐 Dozens of art campouts

⛺ 17 BWB campouts
🚜 15 Work Weekends

♻️ 12 Stewardship Days

🧑‍🤝‍🧑 4 Friends & Family Campouts

🏗️ 3 LAGI Campouts

✨ 2 Volunteerism Summits

♻️ 2 Leave No Trace trainings

📡 STEAM Gathering

🦋 Bioblitz 🔎 five new species

📖 BIPOC Women Writers

Partners

Geopolitical stakeholders

🌄 Friends of the Black Rock

📚 Gerlach K12, GGID, & CAB

🚌 Pyramid Lake HS & Museum

⛰️ Eight American Indian Tribes

🎓 University of Nevada Reno

🦎 Center for Biological Diversity

🚰 Great Basin Water Network
🏜️ Desert Research Institute

🌾 NV Div of Natural Heritage

🌵 Bureau of Land Management

💼 US Department of the Interior

Heartspace

During your time at Fly, we hope you’re able to connect with the land, life, and ecology. We hope you get to have a direct experience, sense the space and magic, and hear and feel the land. We hope you sense your vision for what we can do and what you can do. We hope you get to experience the interconnected nature of the land Burning Man manages and how the staff and projects out here support Black Rock City. We hope you discover ways you want to contribute and participate. When we leave Fly and go elsewhere, a quiet and peaceful place in our hearts holds the land and space. We find happiness and peace in knowing that it is here and will always be here for you, for us, for our community, and for humanity. We hope you are able to bring Fly home in your heart.

During your time at Fly, we hope you’re able to connect with the land, life, and ecology. We hope you get to have a direct experience, sense the space and magic, and hear and feel the land. We hope you sense your vision for what we can do and what you can do. We hope you get to experience the interconnected nature of the land Burning Man manages and how the staff and projects out here support Black Rock City. We hope you discover ways you want to contribute and participate. When we leave Fly and go elsewhere, a quiet and peaceful place in our hearts holds the land and space. We find happiness and peace in knowing that it is here and will always be here for you, for us, for our community, and for humanity. We hope you are able to bring Fly home in your heart.

We are Visitors

Fly Ranch and the surrounding region has a 15,000+ year history of stewardship. In the U.S. there are 574 federally recognized Indian Nations. As many as 18 million people once lived freely throughout the country. Northern Nevada Tribes include the Numu (Northern Paiute), Nuwu (Southern Paiute), and Newe (Western Shoshone). The Numu recognize a transcendental power in nature called puha that can be in plants, stones, water, and elsewhere. Pyramid Lake Paiute Tribal Council Member Maurice Eban explained: “Since time immemorial, we Indian People have had a respect for the land that we walk upon. At no time has that caretaking responsibility changed. Indian People are still the rightful caretaker of this land.” This surfaces questions for us that feel important to continually consider. We work to embody civic responsibility, be good future ancestors, and revere and serve the land. Four Tribes have specific direct ties to the area:

Fly Ranch and the surrounding region has a 15,000+ year history of stewardship. In the U.S. there are 574 federally recognized Indian Nations. As many as 18 million people once lived freely throughout the country. Northern Nevada Tribes include the Numu (Northern Paiute), Nuwu (Southern Paiute), and Newe (Western Shoshone). The Numu recognize a transcendental power in nature called puha that can be in plants, stones, water, and elsewhere. Pyramid Lake Paiute Tribal Council Member Maurice Eban explained: “Since time immemorial, we Indian People have had a respect for the land that we walk upon. At no time has that caretaking responsibility changed. Indian People are still the rightful caretaker of this land.” This surfaces questions for us that feel important to continually consider. We work to embody civic responsibility, be good future ancestors, and revere and serve the land. Four Tribes have specific direct ties to the area:

Collaborations. Enrolled members of the Pyramid Lake Paiute Tribe, Fallon Paiute-Shoshone Tribe, Te-Maok Tribe of Western Shoshone, Yerington Paiute Tribe, Big Pine Paiute Tribe, Haliwa Saponi, Tule River Yokuts and Nüümü (Paiute) Nations, Citizen Potawatomi Nation, and the Navajo Nation have been involved with Fly Ranch, especially in LAGI. The video below is about the Pyramid Lake Tribe Paiute Museum Medicine Garden and Haba. Billie Jean Guerrero, the Museum Executive Director, explains how Ripple from LAGI at Fly Ranch and Burners Without Borders supported with volunteers, planning, work, and funding. The garden and shade are worth the stop on your way to Fly Ranch. It is visible from the road in Nixon and accessible anytime. See a Pyramid Lake Paiute Tribe post for more detail read a book for history.

Collaborations. Enrolled members of the Pyramid Lake Paiute Tribe, Fallon Paiute-Shoshone Tribe, Te-Maok Tribe of Western Shoshone, Yerington Paiute Tribe, Big Pine Paiute Tribe, Haliwa Saponi, Tule River Yokuts and Nüümü (Paiute) Nations, Citizen Potawatomi Nation, and the Navajo Nation have been involved with Fly Ranch, especially in LAGI. The video below is about the Pyramid Lake Tribe Paiute Museum Medicine Garden and Haba. Billie Jean Guerrero, the Museum Executive Director, explains how Ripple from LAGI at Fly Ranch and Burners Without Borders supported with volunteers, planning, work, and funding. The garden and shade are worth the stop on your way to Fly Ranch. It is visible from the road in Nixon and accessible anytime. See a Pyramid Lake Paiute Tribe post for more detail read a book for history.

Thanks Larry

Let’s create something. I believe it can be done. I mean, it’s a great city, Black Rock City, but if you hang around the city and never leave it, you’ll get bored. It’s the same old city. I want it to mean more, to be a greater thing, greater and more meaningful because in that greater form it’s affecting the lives of millions. There are things out there that need to be changed. I want to create that real change, not just have Burning Man be a celebratory event.

Larry Harvey

Let’s create something. I believe it can be done. I mean, it’s a great city, Black Rock City, but if you hang around the city and never leave it, you’ll get bored. It’s the same old city. I want it to mean more, to be a greater thing, greater and more meaningful because in that greater form it’s affecting the lives of millions. There are things out there that need to be changed. I want to create that real change, not just have Burning Man be a celebratory event.

Larry Harvey